Impulsion is hiring one person
We've spent nine years making riding schools profitable. The thing that breaks our clients isn't marketing or pricing — it's finding good people and keeping them. We're done patching it ourselves. We want a partner to own it.
Why this role exists
Impulsion coaches riding schools to be horse-first profitable — marketing, websites, bookkeeping, taxes, our own software, and payroll next. Around 200 barns, nine years, a 30,000-name list of horse people.
And every year the same thing happens. A barn owner finally gets her numbers straight, hires an instructor, and eighteen months later that instructor opens up down the road with six of her clients. Or she can't find anyone at all, so she teaches forty lessons a week herself and calls it a labor of love.
That's why this isn't a job board and it isn't a résumé-forwarding service. It's four things, and recruiting is only the third:
Can this barn actually afford and survive a hire? We already hold their real numbers. If the answer is no, we say so and fix the revenue first.
Pricing, comp bands, SOPs, payroll, a training period, a career ladder. Nobody good joins a barn that has none of these.
Instructors, barn managers, office admins. Sourced, screened, placed, and stood behind with a 90-day guarantee. This is your part.
Onboarding, the seven reasons they'd never want to leave — and the legal layer that means it costs them if they take the clients anyway.
What you'd actually do
You own our own hiring first — delivery, ops, contractors. Low volume, high signal. It's how we find out how you work before a client ever meets you, and it becomes the story you sell from.
Intake, sourcing, screening, shortlist, placement, 90-day follow-through — for our client barns. You own the scorecards, the comp bands, the SLAs. Build it so it runs on a system, not on your memory.
Some barns can't afford the hire they're asking for. You'll tell them so and hand them back to coaching. It's the hardest part of the job and the reason generic recruiters fail here.
October 5–6 is the first one. Then the podcast circuit, our own content, and Barn Rescue — the show films now and airs in January. If being visible isn't for you, this isn't for you.
The first thing we'd give you
Turf Valley, Ellicott City, Maryland. Thirty to fifty barn owners in a room — our clients, the people who buy. We want a dynamic session on building a team that actually stays, and we want you delivering it.
That's 28 days away. Which is the point. If you need three weeks to think about it, we're not going to work well together.
A previous Impulsion live event. This is the room you'd be speaking to.
The deal
Tell us which one you want and why — your answer tells us more about you than your résumé does.
You run a recruiting practice and want to expand into this book of clients. We refer, you deliver, we take a defined cut. Fastest to a first placement.
You run Impulsion Talent as a P&L inside Impulsion. Our brand, our clients, our platform, our billing. Your craft, your network, your upside. A draw plus revenue share, uncapped.
Straight employment with a per-placement bonus, if you'd genuinely rather have the certainty than the upside.
Who we're looking for
Almost everyone has one — a real recruiter who's never smelled a barn, or a horse person who's never run a search. We need both.
Read this before you apply
We believe that profitability in a riding school should never come at the expense of the horse. Our mission is to help barns thrive financially so they can give horses the best care, rest, and retirement they deserve and create a small army of well-educated, empathetic future horse owners. By teaching schools how to be horse-first profitable we create businesses that are sustainable for both people and horses. We are committed to moving profitability and horse/human welfare forward together.
Horse usage is tracked and horses are not overworked.
Horses receive the proper feed, farrier, and vet care they need.
Responsible owners know where their horses came from and where they end up — and have a plan to ensure horses don't end up in Mexico.
We get clients unbelievable results and completely blow all competition out of the water. People grow by leaps and bounds in our program — and our clients love us. We move mountains for them.
We own our mistakes, we apologize, and we make it right. There is no bullshitting or passing the buck here.
We get things done with 10x the speed of our competitors. You will never hear us say "these things take time." That is just an excuse for slow people. We can build amazing businesses quickly.
We are honest, transparent, and direct communicators with a fun bedside manner, so working with us — as a client or as a teammate — is fun, productive and positive.
The application
Applications close Friday 18 September. Strong applications get a calendar link the same day.
We've emailed you this link too, so you can grab a time later.